Sunward

Twelve pages for a solar company doing both homes and businesses. Every page leads back to the same thing: getting somebody out to look at a roof. The phone number stays in the header the whole way down and there is a WhatsApp button beside it.

It runs on two grounds rather than one — a night ground for the hero and the heavier pages, a sand one for everything else — with the accent colour changing between them so nothing goes unreadable when the background flips.

Right for an installer with several services and real photographs of finished jobs. Wrong if you want customers to configure and price a system themselves; there is no calculator here, just a route to a site visit.