Helix

Fourteen pages for a company selling a range rather than one thing. Products, packages, finance options and the route to an enquiry, arranged so people find the part they came for instead of hunting.

This one was a rebuild of an older site, so it is set up to take an existing brand rather than impose one — the colours and the photography come in, the structure underneath is what changes.

Good for a firm whose current site has everything on it but in the wrong order. Not the right pick if you have three services and one page of content.